*Hear the full Free Agent Underground Show, 'Expose Yourself', in the audio link at the bottom of the page
What if you invented the cure for cancer, or developed a phone that was better and cheaper than the iPhone? Would it matter if you had nobody who would listen to you?
NO. It would not.
In working with aspiring free agents, we are finding a specific deficit that must be addressed with more than a mere call out.
We work hard to help folks discover a viable idea that is relevant for them and the marketplace. Then we work on the deep level of brand...what is their product or service, who is the target market? And we develop a compelling brand that fills a distinct need. A snazzy website that serves as your storefront and a blog or podcast to broadcast your message and you should be in business...right?!
Wrong. Nobody knows you exist.
Wait...setting up a Facebook fanpage and a twitter account is not the answer. You won't organically go viral and the world will beat a path to your doorstep.
With all due respect, what we see happening is that folks hide behind their websites and social media efforts in hopes they don't have to actually step up and do real marketing and sales. That is a bit uncomfortable. We'd rather just take orders, eh?
Yeah, me too sometimes. But as Zig Ziglar says, if we believe our product or service can help people fill a need or desire, then it's our moral obligation to promote it to them.
To...expose ourselves.
If you survey a bevy of successful free agents, you'll find they ALL have a primary vehicle for exposure:
- Someone with a large audiences is promoting them
- They are running ads somewhere
- They are doing speaking engagements
- They got really lucky...which means after they worked their butt off to be prepared, they got an opportunity that gave them killer exposure. Like writing a book on cat blindness and you end up in a stuck elevator with Oprah and her cat who is...going blind. She tells the world and...instant top seller. Have you prepared anything for such an opportunity? And I'll tell you, if you DO have anything prepared, you can make such opportunities arise. Well, maybe not that specific one, but a good one nonetheless...
And do you know the point of getting exposure? It's not to make a sale! Did you hear that? Not at first. Sales come from building relationships. All you are looking for is to grow your audience. After a number of communications, a percentage will step up. And you MUST keep growing that audience. They are prospects. Some will come, some will stay, some will leave, some will eventually buy.
But you've got to be feeding it.
Where or what are you going to intentionally go after for exposure to be consistently building your audience?
On October 29-31 we'll be gathering with about 40 free agents to hit this head on and create a 6-month marketing plan at our Expose Yourself Intensive Event in Colorado. Dare to join us?!
Right-click to download
Free Agent Underground Show - Expose Yourself
