This show topic was prompted by an email excerpt from my co-host Justin Lukasavige:
"I have talks with one person at a time. I have single conversations and it really make people feel needed and cared for. I don't rely on a newsletter to close (using terminology from the last event), but rather to keep warm. About the only thing I do to close is to use the phone, email, and dm's on twitter. Those are all 1-to-1 points of contact."
That quote was worthy of a show.
I may be more popular (initially) if I promoted what the late night informercials do, "Make money from home, it's easy…just turn on the faucet and collect your money!"
But since I don't like enemies, I can't lie to you. It doesn't work that way. You don't get a date by being a wall flower. You have to fix yourself up, go out, and approach someone with a decent line. For that matter, you don't get children by remaining distant. Some actual contact is required.
Can I claim being the first to equate self-employment to procreation?
If you are marketing commodities on eBay or putting a competing product on Wal-Mart store shelves, you may not have to make personal contact with every sale you make. Though even then, you'll have to sell yourself to someone.
Most of us however, have premium products that sell for more than the average. To do that, you'll often have to step beyond the front page of your website and actually make personal contact with real people.
We live in a world of employeedom where the majority don't ever talk with the end user, they are insulated from that. And many LIKE that reality. Personally, I can't handle it. If I spend the majority of my day working on a product or service, I have to believe in it and actually have contact with the recipient who will benefit from that. It's a responsibility that can be messy. But…so is raising your kids instead of leaving it to daycares and schools, eh?
Justin had a great quote in the show we recorded, "Your product or service or company can't care…only you can."
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