I tend to give more focus to 'idea discovery' than business strategy because I know it to be of far more value. The vast majority of biz success stories you hear about, have at the core...someone who pursued something they really cared about and believed in.
On the other side, we see countless examples of people putting all the latest, greatest biz practices into place for an 'opportunity,' only to fail.
As today's Free Agent Underground Show guest, Karen Martin, testified...she's found what she would do for free. THAT...is the gold. I'll put my money behind that anyday.
Now, can you kill a dream with bad execution? By not putting wise business strategy behind it? Absolutely. You need both. But the roots, the core...is the idea and your belief and passion and fit within it.
Karen's desire is to help mothers stay at home with their children. Something she did NOT do well. Her's is not a story of overcoming, but of regret. She felt the obligation, got the big job, made the big money. Her children are older and out of the house now. She sees what she missed. And she's pained to see so many women following in her footsteps, and wants...better.
Listen to the interview with Karen, joined by our guru of idea, Jonathan Pool. You'll also hear her review two other viable ideas she contemplated, that didn't pass her own 'idea filter' created with Jonathan.
Free Agent Underground Show - "Why idea is more important than biz strategy"
